Why do I want a website?
To increase your bottom line…more
As more and more Australians are using the Internet, it becomes increasingly important for every business to have some form of website. There are many purposes behind having a website, perhaps its an online version of your brochure to save on printing costs, maybe it’s a catalogue of your services and charges combined with a booking form or even an online automated shopping facility that enables you to spread geographically without opening a new store.
The key to an effective website is ensuring that its purpose not only fits into your overall business objective, but it is effectively integrated into your current business practices. You need a website that will make a return for you on any investment that you make creating it.
Why is email a good idea?
More people are using it, it is cheap and very speedy…more.
With emails you can send information to customers, suppliers, agents… at the click of a button. Urgent information can be received very quickly by those who need it. Email systems also provide great storage facilities, enabling you to keep copies of communications both inward and outward.
Email is also cheap, it normally comes as part of a hosting service, and when you compare the cost to send an email with postage there is an enormous difference. Of course email can only be sent to those who can receive it, so you need email to ensure you don’t miss out on anything someone wants to send to you.
Why do I need Internet Access?
Internet access enables you to make use of technology like emails and web surfing…more
Without an access provider you can’t access the Internet. An Internet Service Provider provides you with a connection into the Web. This access is useful as it can enable you to check supplier or competitor websites for information, receive emails from customers and staff, even get updates for your computer operating system from suppliers.
Everyday there are more and more reasons why you need Internet Access as more and more people go online. When the telephone was first introduced it was only useful if you know other people with a telephone, these days where would any business be without one? The same is becoming true with the Internet!
Why should I worry about my online competitors?
Obviously you don’t want to lose business to rivals…more
Just because you may not be Internet savvy, doesn’t mean your competitors aren’t. New technologies mean new ways of communicating and servicing customers. In this environment you can bet your customers will become more demanding in their expectations from you.
Whether your business is a market leader, or operates in a small niche, there
is an opportunity for you online. Not taking advantage of this opportunity
only serves to allow your competitors to get stronger. Today an online
strategy is an important part of any marketing mix.
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